Wednesday, February 18, 2009

New Sony Ericsson W995 Walkman Phone With Unique Media Go Application





Sony Ericsson has introduced its new flagship Walkman phone - Sony Ericsson W995 Walkman, which features Sony’s unique Media Go software that able to let users effortlessly and automatically transfer any audio, photos and videos between their handsets and PCs, aiming to provide users a complete on-the-move entertainment experience.

Impressive Highlights Of Media Go:

Transfer, play and organise – with Media Go you can easily transfer music, videos, photos and podcasts between your mobile phone and computer
Automatic sync – sync your music playlists automatically to keep the phone updated with your new music
Auto convert – Media Go gives you the best quality playback of multi-media content on a mobile phone. There’s no need to use extra applications to be able to bring your media with you
SensMe - create a playlist of songs in your library, you can also sort your music by mood or tempo
Podcasts – it has never been easier to subscribe and download podcasts. Apart from adding your own favourites, the directory is there to help you to find the new and exciting content
Audio CD ripping – Use Media Go to burn your CDs and bring your music and audio books with you
“With Media Go there’s no need to worry about format, resolution and ‘frame per second’ anymore,” said Alexandre Cardon, Global Marketing Business Manager at Sony Ericsson. “No longer will the video you transferred from your PC to your phone play in low resolution or bad quality. With Media Go and the W995 the experience is as good on your phone as it was on your PC.”

Main Features Of Sony Ericsson W995:

8.1 megapixel camera with auto focus, flash, face detection and video recording capability
Bright clear 2.6-inch QVGA (240 x 320 pixels) scratch-resistant TFT screen display
A-GPS and Google Maps support
Sony’s new Media Go application
Built-in stand, stereo speakers and Wi-Fi
Walkman player with Clear Stereo and Clear Bass
Turbo 3G and Wi-Fi high speed connectivity
3.5 mm audio jack on the top
Included 8GB Memory Stick Micro, and HPM-77 or HPM-88 premium headset
“The W995 Walkman phone brings together the very best music experiences of any phone, augments this with best in class video and sharing capabilities to offer the most complete communication entertainment package to date,” said Alexandre Cardon. “This powerful mobile phone delivers the best possible video resolution that can fit in your pocket and with enough battery stamina to watch two full length feature films. The W995 also comes complete with the award winning clear audio experience and an 8.1 megapixel camera for the highest quality picture and sound available in a mobile phone.”

The new ultimate Sony Ericsson W995 Walkman slider phone which measures 97 x 49 x 15mm and weights at 113 grams is expected to be available in Progressive Black, Cosmic Silver and Energetic Red colors starting Q2, 2009.

Sony Ericsson W810i Walkman Reviews



Sony Ericsson W810i Walkman is not just a simple mobile phone or handset, but W810i is also a trend-setting and powerful music player with everything you need for a mobile music lifestyle, as implied with the Walkman trademark attached to the phone. Sony Ericsson incorporates digital music MP3 player, FM tuner, music management software and accessories, 2-megapixel camera, 262.144 color 176×220 pixel TFT LCD plus all standard features for a quad-band cellphone with GPRS EDGE connectivity. Other than Lordpercy and Mobiledia, there are more reviews for Sony Ericsson W810i Walkman.

TrustedReviews reviews Sony Ericsson W810i Walkman phone and concludes with overall rating of 7 out of 10 that W810i is billed as a music fan’s handset and its 512MB MemoryStick Duo card and easy file copy facility is a good start. The dedicated music buttons help too, but its battery life and playback quality fall short of what dedicated players provide. In the end if you want music from a phone this handset is pretty much at the top of the tree in terms of features and capability, but it’s not going to come out on top in a direct comparison with a dedicated player.

New Sony Ericsson G700 And G900



Sony Ericsson has recently launched a new generation of mobile phones, a touchscreen organizers with a broad appeal - G700 and G900, featuring the same large 2.4-inch QVGA (240×320 pixels, 262k colours) display with unique single touch control menu.

Key Features Of Sony Ericsson G700:

One-touch full organiser functions
3.2 megapixel camera
Touch controlled Notes application - write and draw your memo’s
Compact size
“Sony Ericsson is delivering touchscreen and innovative organiser capabilities to a wide audience without compromising on the size or shape of the phone. Both the G700 and G900 have regular keyboards and are no larger than a regular phone.” said Martin Winkler, Director Global Marketing and Head of Multimedia Web at Sony Ericsson. “These phones are ideal for users that are only interested in making their lives simpler. It’s not about technology for the sake of it.”

Key Features Of Sony Ericsson G900:

One touch media experience
5.0 megapixel camera with touch Auto focus and Multi-shot function
One- touch media and organiser menu
Wi-Fi for high speed data transfer and Internet browsing
Both of the new Sony Ericsson G700 and G900 will be available in Q2 2008 but no words on their price yet.

Sony Ericsson K810i



Cyber-shot camera phone, the Sony Ericson K800i now has had a facelift and the new model is now called the K810i. This new K810i has inherited most of the features of the K800i: a 3.2-megapixel digital camera with autofocus function, a Xenon flash, multishoot capabilities, 3G network support, a gorgeous 262 144-colour, 240 x 320 pixel LCD, etc. The main differences are cosmetic, with a redesigned and funky-looking keypad with round buttons instead of rectangular and slightly more compact dimensions compared to the K800i.

Let’s see the demo of Sony Ericsson K810i

Sony Ericsson W950i



Do you want a phone that can substitute an iPod? Try this out, Sony Ericsson W950i. W950i is one of the prominent and eye-catching phones released by Sony Ericsson recently. Sony Ericsson W950i is a smartphone and also the first device equipped with 4GB of flash memory. It has Walkman capabilities and its sound quality is much better than many walkman series phones. The phone comes with superb audio quality and supports a wide range of formats. It has built-in FM radio and equipped with features like graphic equalizer, Mega Bass, playlist management and support for USB drag-and-drop for easy transfer of songs from PC to phone.

Unlike other smartphones which are quite bulky, the Sony Ericsson W950i looks rather stylish and elegant with its monoblock body. It is 112g in weight and 54 x 106 x 15mm in dimension. It looks a bit like M600. It has a wider screen and is easy for user to use through its touchscreen. The superb 2.6in touchscreen is very convenient and suitable for browsing websites and watching movies. It also has a jog dial that can be used to scroll through contact lists and other options.

Sony Ericsson W950i comes with sufficient memory, 4GB, for you to store up to 4,000 songs without adding an external card. This phone runs on Symbian OS 9.1 and has a similar user interface to the P-Series phones from Sony Ericsson. The major difference is that the W950i has a “walkman” icon in place of the “Calendar” icon in the main menu.

W950i is a brilliant product. Having said that, there are disadvantages on this phone that affect its popularity. W950i is a bit expensive and there are no WiFi and Camera available.

Let’s see some video clips on this Walkman Phone.

Sony Ericsson W950i Promotional Video

Sony Ericsson W900 Review by Esato



Sony Ericsson W900 mobile phone (Sony Ericsson W900c in China and W900i for the rest of the world) is swivel action Sony Ericsson 3G Walkman phone equipped with an impressive large 262,144 color TFT QVGA screen, advanced digital music player’s audio quality, and a 2 megapixel digital camera.

Esato concluded that “W900 is the largest phone from Sony Ericsson. Some might find it too large and wont like the swivel type. But it has every feature you can desire; 3G network support including video calls, it has 470 MB internal memory expandable with up to 2GB using Memory Stick PRO Duo, a 2 megapixel camera, 3D accelerated hardware supporting 3D Java games and a very good battery life compared to other 3G phones. The Walkman part just works without any hassle. I would guess that the average mobile phone user never make use of all W900 features. The user manual is a joke. It has only 40 pages of help instructions where seven of them are warnings and disclaimer of liability. No memory card include is a little disappointing but 470 MB internal memory is excellent. Business users might want a more sophisticated email client and calendar, but Sony Ericsson W900 will cover every need for the average user.”

Sony Ericsson Introduces New Bluetooth Car Handsfree HCB150



The New Bluetooth Car Handsfree HCB150 features with text-to-speech function that speaks out who’s calling name and to speak out the contact names while you manually scroll your phone book. Additionally, it also able to display out the caller ID through OLED display. HCB150 able to switch between up to 5 Bluetooth mobile phone and simple auto pairing by dropping the PIN code. During the connection, the mobile phone address book is automatically uploaded. It has long life battery offers up to 700 hours of standby and 25 hours of talk times.

Best of all, the new HCB-150 Bluetooth Speaker is compatible with the latest Sony Ericsson mobile phone like G700, G900 Z770i , Xperia X1, W980i, P1i and K850i. The new bluetooth speakerphone will be available worldwide by second quarter of 2008.

Sony Ericsson HBH-610a Bluetooth Headset Review by pocketnow



Sony Erricson HBH-610a Bluetooth Headset features Digital Signal Processing (DSP), fast automatic volume adjustment in noisy environment, auto pairing and redialing. Sony Erricson HBH-610a utilizes Bluetooth 2.0 specification for maximum connectivity.

pocketnow reviewed Sony Ericsson HBH-610a and gave the headset rating of 3.5 out of possible 5, and concluded that “The HBH-610a rectifies some of the main problems with Bluetooth headsets. Namely, this headset is good-looking and the echo cancellation and noise reduction work well. It is held back somewhat due to the soft volume on both ends of the call and the odd way it sits on your ear. I deducted 2 points from the Ease of Use rating because of the slightly uncomfortable fit, so it’s tough to get used to. As I mentioned, you should definitely try this headset on before you buy one.

At $85-100 this headset is an average value. It is certainly cheaper than many others that do not have echo cancellation and noise reduction. Plus, you are getting a Bluetooth 2.0 product. I’d be curious to test how much better the sound quality would be using Bluetooth 2.0. If you are looking for a good-looking headset that is somewhat future-proof, then the Sony Ericsson HBH-610a could be a good choice… provided you find it comfortable to wear.”

Sony Ericsson HBH-DS980 Bluetooth Stereo Headset



The mobile phone maker, Sony Ericsson has introduced its new Bluetooth stereo headset recently. Sony Ericsson HBH-DS980 headset weighs just 27 grams and includes a metallic mirror pendant that has an OLED display, delivers a seamless design effect. With A2DP (Advanced Audio Distribution Profile) support and extra bandwidth of Bluetooth 2.0, this Sony Ericsson headset let you enjoy the excellent streaming of musics and songs wirelessly in full stereo.

“As more and more people choose to store their digital music on their mobile phone, it becomes increasingly practical to use a Bluetooth stereo headset that can deliver quality audio,” explains Jacob Sten, Head of Accessories Business Unit at Sony Ericsson. “The in-canal ear buds which provided in three sizes are used with silicone tips to block outside noise, ensuring an optimum fit with the size and shape of the user’s ear. In addition, the headset has a digital noise cancellation and echo reduction to filter background noise during calls.”

Sony Ericsson estimates a talk time or music playback time of up to 6 hours. The Sony Ericsson DS980 bluetooth stereo headset will be available worldwide from Q3 2007.

Synchronize Your Watch with Handphone via Sony Ericsson Bluetooth Watch MBW-100



Maybe you are familiar with these names: Rolex, Omega, Armani, Cartier and Breitling. Yes, these are all branded watches. Nowadays watches no longer serve as handy gadgets for telling the time only. It is also a status piece, a symbol of wealth and luxury. Your wristwatch will grab everybody’s attention with your stylish and elegant Rolex or Omega! Having said that, watches are unlike other electronic gadgets. Watches with the most advanced functions and features are not the most expensive and prestigious ones. Old fashion watches such as mechanical Rolexes might be much more expensive compared with these so called advanced watches.

In view of this, when Sony Ericsson introduced its Vanguard Bluetooth Watch MBW-100, it didn’t draw much attention from high-end consumers. Selling for about US$399, this Bluetooth watch will give silent alert to users on incoming calls, SMS and time to make call. It also allows its users to check out who is calling on a tiny OLED-display (96 x 16 pixels) that supports only single profile – GAP (plus music player management tools).

However, over a period of time, this innovative invention has started to gain popularity. Many users are attracted by good feedback on its functions and features. Technically, this cool idea of incorporating Bluetooth technology and synchronize amongst other electronic gadgets is brilliant and there is room to expand further.

Sony Ericsson’s Bluetooth Watch MBW-100 comes with a stylish look but is a bit heavy in weight, approximately 185g. It is almost twice as much in weight as the phone it is linked to! There are three buttons mounted on the casing, namely two big ones on each side of the clock and the clock winder itself. The analogue watch face with two hands tops the display that stays inactive unless an event occurs.

Let’s see what MBW-100 can do for you:
- The watch will vibrate gently when you have an incoming call and the number will be shown in a small but crisp digital display below the main analogue watch face.
- Your watch will vibrate when your phone has been placed too far away. The vibration starts at a distance of 30 feet. This function is helpful to alert you to incidences when you might have left your phone somewhere.
- Sometimes you are too busy to talk. Stay in the moment by pressing a key to reject or mute an incoming call. Press the button once to mute the ringing signal, and press twice to send the call to voice mail.

This Bluetooth watch needs to be charged using an adapter connected to the phone charger. The fully charged battery most probably can last two to three weeks.

Sony Ericsson’s Bluetooth Watch MBW-100’s demo video clip

Nokia N95 - The Gem among Mobiles



Nokia is well known for its attractive design and reliability around the world. Nokia N95 is another master piece in their collection of N-series. Nokia N-series is a family of phones targeted for multimedia market and is one of the very successful models from this manufacturer. The following is the brief description of N95 features. Nokia N95 is an example of extreme looks and space conscious design. Even though the design and looks make it very expensive, the manufacturer had priced it very competitive enough for anyone to afford one. Hence buyers can stop dreaming and have one in reality. The dimension of this beauty is 99 x 53 x 21 mm and weighs only 120 grams. It has a beautiful TFT screen with display size of 40 x 53 mm which supports good resolution of 240 x 320 pixels, and 16 million colors, which is quite impressive for a mobile. The bigger screen and clear image is one of the added advantages for Nokia N95.

Now we shall enter into the giant memory of Nokia N95. It has 160 MB of internal memory, 64 MB of SDRAM memory. Besides that it also has room for MicroSD card of up to 8GB. It also ships with 128 MB card. Nokia N95 is powered by two powerful ARM 11 332 MHz CPU which runs this beauty to give maximum processing capability. It also has 3D Graphics HW Accelerator which enhances the multimedia experience. Nokia N95 is a winner in connectivity department also, it has GPRS of class 10, HSCSD, EDGE of class 32, WLAN Wi-Fi 802.11 b/g, with UPnP technology. It is also enabled with 3G HSDPA, built-in Bluetooth and Infrared port. It also has USB port v2.0 miniUSB. This phone has almost all kind of modes of connectivity. In addition to this it can be connected to any compatible TV using direct TV out connectivity for bigger screen experience. Nokia N95 comes with reliable Symbian OS 9.2, S60 rel. 3.1 versions. Apart from these it also hosts general features such as text message, picture message, E-mail and Instant messaging. It also comes with the browser of WAP 2.0/xHTML and HTML browser which opens the gateway to Internet.

The most attractive feature of Nokia N95 is its 5 Mega Pixel camera that has Carl Zeiss optics. This built in camera has Auto focus and flash functionality. This gives you enough reason to use Nokia N95 as a camera as well. Nokia N95 also has a secondary CIF videocall camera. The inbuilt camera of Nokia N95 gives great picture quality in every environmental condition. This great device comes in a variety of colors to choose from like Silver, Plum, Black, Pink and Red. It comes with built in GPS receiver with maps of 100 countries installed in it. It has dual slide form factor. Nokia N95 has also got the Java MIDP 2.0, MP3/AAC/AAC+/eAAC+/WMA player, 3.5 mm audio output jack, Office document viewer and also the 3D built-in stereo FM radio for music lovers to tune into any station of their choice. Nokia N95 has a reliable battery with standby time of 220 hours which should be sufficient for everyone. In conclusion Nokia N95 is really a must have widget for everyone.

Nokia - 1650 review



Low cost mobile with a few nice features

You shouldn't expect too much from Nokia's 1650. The phone costs a mere £44 SIM-free from Nokia's online store, so it clearly falls into the lower end of any list of phones based on specifications.

The dual band 1650 is proof that lower end handsets don't have to be cheap looking or difficult to use, though. My review sample looked rather neat in its black, silver and cream design, and you can opt for an alternative red and silver version if you prefer. It weighs a mere 80g and so shouldn't trouble your pocket.

While it has an FM radio and comes with a stereo headset, there is no music playback facility. Nor is there a camera. The 8MB of internal memory can't be boosted with memory cards as there is no card slot. Storage is limited to 500 contacts, 250 SMS messages. There is no Bluetooth and no PC synching. The calendar is a simple reminders list.


The contacts application is interesting. There are five separate phone books meaning, we suppose, that several people could share use of the phone and have their own contacts listing. You can share a contact between all the lists by putting it into the ‘shared contacts' group.

There is a speaking clock that will shout the time at you till you turn it off. This could be useful as an alarm, though it is a rather harsh thing to use to wake you up in the morning. Better, you can use the FM radio as the alarm, waking up to your favourite station.

Low end phones can suffer from poor keyboard design, but Nokia has done well with the 1650. The keys are comprised of a rubber fascia rather than being individual and separate from each other, but they are divided by moulding and feel quite tactile. The D-pad disappoints in not having a central select button, and you'll probably take time to get used to its absence if you are accustomed to having one.

The 1.8-inch screen is a CSTN type. This is old fashioned technology and its 128 x 160 pixels are definitely below par, but as this isn't a phone with multimedia-hungry applications on board the screen is fine. It worked well for displaying text messages and contact lists, for example.

The S30 user interface is extremely dated and some people might find it a bit cumbersome. But there is a saving grace in that the right softkey can be set up to offer a number of options and settings. If you spend some time setting this up then it can get you to your most frequently used parts of the phone easily.

One of the applications you might want to configure in this way is the phone's torch. The top edge of the handset has an LED light that can be turned on and off as needed. It is certainly bright enough to help you find the front door keyhole.

The Sony Ericcson W890i - the new member of the hugely successful Walkman series



by Rahul Bhadaurya

Not very long ago, Sony Ericsson launched its first mobile phone from its hugely successful Walkman series. The move proved to be a revolution in the mobile industry. Almost every music lover was dying to get a phone that can replace their walkmans. Since that time many models were introduced in the series, however the biggest impact was made by the Sony Ericsson W890i.

Sony Ericsson W890i possesses all those qualities that can be a cause of envy for your neighbors and friends. The phone has amazing features like a music equalizer, Shake; SenseMe etc. these features prove that the phone is a class apart from all other similar music phones. Sony Ericsson W890i has the absolute best music equalizer. The equalizer helps the phone to get the most awesome sound output. There is the amazing SenseMe feature. The feature senses your mood and plays a song to suit the mood. There is also an amazing Shake feature.

This feature can change the track with a little shake responsible to change the current song track with just a little shake. The Sony Ericsson W890i also scores when it comes to the looks. The phone features a slider that adds to its beauty. The master stroke by the company was to provide a bigger screen than its counterparts. The phone has an amazing 2.4 inches wide TFT screen. This screen is perfect for everything from watching videos to browsing the Internet. Other features of the Sony Ericsson W890i include 3G. The 3G technology is useful for making video calls. It is also helpful for video conferencing. This is a fantastic way to see the face of the caller while talking to him or her.

The Sony Ericsson W890i is equipped with an amazing feature for the music lovers. The feature is called Track ID. This feature provides the user with detailed information about a particular song. The users just need to record a small piece of song, by using the phone's voice recorder service. Within few seconds the users receive the complete information about the song.

Truly a Sony Ericsson W890i is the neighbor's envy and the owner's pride.

Sony Ericsson W880



Sony Ericsson W880 is the newest addition to the Sony Ericsson Walkman line. Nothing uncommon here, we've seen lots of those. The most unusual thing about it though is its form factor - an ultra slim bar-shaped handset with plenty of cool features to offer. Take 3G network support, add a 2 megapixel camera, spice it up with a M2 memory card slot and Bluetooth and finally put it all in the slimmest shell possible and you will get a great result - the Sony Ericsson W880.
Main features

* Ultra slim design (9.4 mm thin)
* 2 megapixel camera
* Memory card slot with hot swap functionality
* 3G support with video calls
* Walkman 2.0 music player
* Bluetooth 2.0 with A2DP stereo audio profile
* Multi-tasking support
* TrackID music service
* 1GB Memory Stick Micro M2 included in the package
* Included headset has a standard 3.5 mm audio adapter

Main disadvantages

* No FM radio
* No Infrared port
* Camera has no autofocus
* No EDGE
* Records video in the inadequate QCIF (176 x 144 pixels) resolution only

gsmarena.com

Tuesday, February 17, 2009

Sony Ericsson XPERIA X1



The X1 began shipping on the 30th of September, and was meant to become available in the United Kingdom, Germany, and Sweden. It became available to the UK market on October 27 (only on Vodafone) but it is not clear when it will be released to the rest of the EU. The handset is available through the Carphone Warehouse and Phones4Uin the UK. In Europe it will be sold only in Fnac stores (Belgium and France).

In South Africa, it will be released to the public on December 16, 2008.
The North American release date was expected to be announced on November 3rd, 2008; however, it was not.
On November 13, Sony Ericsson announced that the phone would be available in North America on November 28, 2008 for $799 unlocked.
The X1a was released on Telstra in December 2008 and went on sale December 26th, 2008. The X1i is expected to be released onto other providers as they use the 900 and 2100MHz band of the X1i rather than the 850MHz of the X1a which Telstra use.
Being a Windows Mobile device enables multiple levels of customisation for the Sony X1. Common changes experienced users make are:

-Enabling the Google panel to work with the installed opera browser as opposed to Pocket Internet Explorer. (By simply modifying the default.xml file)
-Installing the Touch HD Radio application with scrolling RDS and background operation possibility.
-Maxing out file system and display caches for optimised operation. (using Xperia tweak 2.0).
-Enabling speedup of SD Card read speeds by 160% using SD Tuneup.
-Updating Google maps online to include directions, traffic and streetview.
-Installing a dedicated high resolution youtube app.
-Installing the Touch HD Keyboard for X1, which is a vast improvement over the standard WM6.1 screen keyboard, and enables accurate one finger typing.
wikipedia.org, gsmarena.com

Hands on with the BlackBerry Storm



Similar to the Pearl Flip gallery, this hands-on was not of brand new release, it was however interesting enough that I had a hard time resisting checking it out. So, of course pictures would come along with that. I have to say, I have heard mostly bad things about the Storm, and aside from actually seeing it, I really wanted too check out the click feeling. I will admit, I really only spent a few minutes playing, so it is hard to say that I would not get used to the way you have to click, but initially it felt really awkward. The whole display actually clicks down, it felt strange, but otherwise the handset itself was really nice looking, and felt good in your hand. Check out the gallery below for a few up close shots.
by Robert Nelson

Your Hand Phone Speaker: Altec Lansing T515 Bluetooth

Sometime it is nicer to have speakers rather than headphones to listen to your favourite music from your iPod or your players. But what if your favourite songs are on your phone, any suitable speakers? Well, the market leader in digital audio, Altec Lansing, now bring to you Altec Lansing T515 Bluetooth wireless speaker system – the first speaker systems developed for the exploding convergence of music-enabled cell phones and wireless audio streaming.
Altec Lansing T515 Bluetooth comes with 3 audio devices: the speaker base, a speaker phone cum Bluetooth receiver and a wearable handset. After pairing your phone to the receiver, you can either carry it with you and listen through headphone, or pop it into its dock to play music through speakers. While you are enjoying the music and suddenly a call comes in, you can pick up the call from the T515, as a speaker phone, or directly from your cell phone. When your call is done, you go back to your music with the same touch of a button.

You phone needs to be able to handle A2DP, the Bluetooth Standard for wireless stereo output in order to make Altec Lansing T515 Bluetooth works.

Features and benefits:
• Crystal-clear and high quality stereo sound.
• Come with a speaker phone, a built-in microphone turns your Bluetooth cell phone into a first-class speakerphone.
• Unique design improves bass and stereo separation, as well as overall volume.
• This compact, lightweight speaker system comes with its own carrying case and goes just about anywhere you want to listen to music.
• With over 7 hours of battery life (or 13 hours of standby time), the Altec Lansing T515 gives you complete freedom (4 AAA batteries included).
• GSM/CDMA shielding prevents speaker buzz.

Monday, February 16, 2009

Samsung Introduces “Blue Earth” - the First Solar Powered Full-Touch Phone



SEOUL, South Korea--(BUSINESS WIRE)--Samsung Electronics Co. Ltd. today unveiled the innovative solar powered full-touch screen phone “Blue Earth”, alongside Samsung’s vision for environmental sustainability. Under the slogan: “The Blue Earth Dream: Eco-living with SAMSUNG mobile”, Samsung reinforced its commitment to protect the environment through the design of eco-friendly products and a programme of activities for its customers. It will be showcased at Mobile World Congress 2009 for the first time.

Designed to symbolize a flat and well rounded shiny pebble, Blue Earth is the first solar powered full-touch screen phone. By charging with the solar panel located on the back of the phone, users can generate enough electronic power to call anytime anywhere.

Blue Earth is made from recycled plastic called PCM, which is extracted from water bottles, helping to reduce fuel consumption and carbon emissions in the manufacturing process. The device, including charger, is free from harmful substances such as Brominated Flame Retardants, Beryllium and Phthalate.

The latest in a series of eco-friendly products, Blue Earth comes with a unique user interface which is designed to draw attention to preserving our fragile environment. Simple to set screen brightness, backlight duration and Bluetooth to an energy-efficient mode, this new user interface allows the user to be energy-efficient with just one click of ’Eco mode’. Through the ‘eco walk’ function the user can count their steps with an in-built pedometer, calculating how much CO2 emissions have been reduced by walking as opposed to motor transport. This unique function allows user to calculate the value of this footprint through the number of trees that have been saved.

The packaging for Blue Earth is designed to be both small and light, made from recycled paper, and comes with a 5 star energy efficient charger which uses standby power lower than 0.03W. As part of the Voluntary Agreement of European Commission IPP (Integrated Product Policy) pilot program, Samsung has agreed to start using rating on energy consumption on the no-load mode of the mobile device charger.

“Samsung’s ‘The Blue Earth Dream’ demonstrates our small but meaningful commitments for the future and our environment,” said Mr. JK Shin, Executive Vice President and Head of Mobile Communication Division of Samsung Electronics. "We are committed to achieving the highest eco-status with our customers and business partners by providing the best eco-products and promoting eco-activities.”

Get in touch with Samsung Mobile! Learn more about ‘The Blue Earth Dream’ and other eco-friendly initiatives at www.samsungmwc.com (The site will be opened on February 16) and visit us at Hall 8, Stand 8a139 at Mobile World Congress, Barcelona.

About The Blue Earth Dream

The Blue Earth Dream conveys hope and sets goals for sustainable growth and life. In increasing environmental awareness, Samsung is developing ways to reduce CO2 emissions and to save energy at every stage of the product life cycle, as an effective response to climate change. Milestones have been put in place to eliminate hazardous substances from handsets and packaging will be designed from recycled materials. Samsung will encourage its customers to recycle handsets at a growing number of special take-back points worldwide.

About Samsung Electronics Co. Ltd

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2007 consolidated sales of US$105 billion. Employing approximately 150,000 people in 134 offices in 62 countries, the company consists of two main business units: Digital Media & Communications and Device Solutions. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.

Mobile Phone

Cordless telephone linked to a cellular radio network. Early cellular networks used analogue technology, but since the late 1990s most services use a digital system. Calls are linked to the public telephone system via a network of connected base stations and exchanges; the area covered by each base station is called a cell. Each cell is about 5 km/3 mi across, and has a separate low-power transmitter. Mobility is possible as calls can be made while moving from one radio cell to another. In Europe, GSM (Global System for Mobile communications) has been adopted by many countries as a digital standard, enabling travellers to use a single phone across different national networks. Tri-band mobile phones are capable of changing frequencies to allow local networks in the USA to be accessed.

A trend for greater integration of phone and computer led to the development of WAP (wireless application protocol) phones in 1999. These allowed users to read e-mails and browse the Web, and by 2002 users could send digital images using a built-in digital camera. High-speed, ‘third generation’ (3G) phones were launched, capable of sending and receiving video messages, video calling, e-mail, photo-messaging, and news and information services (see 3G). Other potential applications include interactive television and all the features of a personal digital assistant (PDA).

In June 2001, New York became the first US state to ban motorists using mobile phones; violation of the law would incur a US$100 fine for the first violation, US$200 for the second, and US$500 for subsequent infringements. More than 40 other states proposed similar bans.

Mobile phone services rely on an internal Subscriber Identity Module (SIM) card. The SIM card identifies the phone to its network, can store telephone numbers, and protects users against misuse of their network account. Most mobile phone services offer a service called SMS messaging, which allows users to send each other text messages. GPRS (General Packet Radio Services) allows users to have their mobile phones permanently connected to the Internet.

Health risks

Some scientific research has found a link between mobile phone use and brain tumour incidence but the proof is far from conclusive. To determine whether there is a risk, the World Health Organization (WHO) launched the International EMF (electromagnetic field) Project in 1996. Intended to run until 2005, the project aims to determine the effects on human health of all devices that produce EMFs, including mobile phones. As of early 2004, there was no scientific proof that mobiles cause any more harm than increasing the temperature of the head by a harmless amount. Nevertheless, UK government health recommendations were that mobile phone users, especially children, should only use the phones for short periods and avoid prolonged activity if possible.

Mobile phone transmitting masts have sprung up all over the industrialized world. Many people living within close range of masts maintain that they are responsible for an increase in cancers and other illnesses.

This article is © Research Machines plc 2009. All rights reserved. Helicon Publishing is a division of Research Machines plc.


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